Monthly Archives: April 2015


By: Joshua Gideon I must confess I have a terrible time finding matching clothes each morning. I gaze into the closet and see a blur of different colored shirts and pants that all look the same. It takes much pain and effort to be able to find what I am […]

She doesn’t recognize threats like you do!


By: Joshua Gideon Last weekend I attended the NRA Annual Meeting in Nashville, TN. At breakfast on Saturday morning I by chance bumped into a couple guys that I highly respect in the firearms industry. They were very kind to ask me to join them. It was there that I […]

Non-Verbal Communication Habits


By: Joshua Gideon A quality-hunting gun is a prized possession of many hunters and an heirloom for many families across the USA. These guns, despite their age and condition, are passed down generation to generation. One might mistake them for just another gun, but for many of us, they are […]

Beretta Gun Pod 2: The future of Firearms



By: Joshua Gideon Way back in November of 2013 I wrote a blog article entitled, “Even the Pros get Amushed.” (http://nosofttargets.com/?p=58) In that article I identified the shortfalls of awareness and stressed the need for counter ambush training.  I pointed out that in the real world, when the proverbial rubber […]

The importance of recognition over situational awareness